Courtesy of Tag Heuerīut back to Place Vendôme, where the Swiss watchmaker threw a party to celebrate the famous car’s five decades in style. Those ran from chrome touches and its specific liveries to the three-spoke design on the oscillating mass visible through the sapphire crystal back that nods to the car’s steering wheel, along with both companies’ logos.Ī campaign image for the special edition Tag Heuer Carrera, starring its inspiration, the 50-year-old Porsche 911 Carrera RS 2.7. Maria Laffont, Tag Heuer’s vice president of design and product, recalled numerous hours at the car manufacturer’s headquarters in Stuttgart, in Germany, to extract the “right balance between the immovable codes that we would never touch” and those of Porsche’s automotive design. The highly recognizable Porsche model made design inspirations for Tag Heuer’s limited-edition timekeeper “immediate,” Arnault said, pointing out with obvious relish subtle tweaks to the original Carrera watch model, such as the “azurage” blueing given to the dial or the now-famous typography executed with a light 3D effect on the side of the watch case.

Earlier in the day the celebration had kicked off with the reveal of two limited-edition timepieces by the Swiss luxury watchmaker, which reimagined its Tag Heuer Carrera chronographs in blue and red liveries, in runs of respectively 500 polished steel and 250 rose gold pieces.

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